For Temasek Launchpad, we managed, strategised, and executed a social media initiative to spotlight thirteen innovative start-ups. We featured each start-up’s journey and vision through in-depth interviews, which we transformed into engaging carousel posts and video reels. This approach allowed us to present each brand’s unique narrative in a dynamic and visually compelling way, offering the audience an immersive experience while showcasing the start-ups' contributions to the entrepreneurial landscape. The strategy effectively drove engagement and highlighted their impact within the ecosystem.