Best of 2021
Client: Style Theory
Campaign Strategy, Visual Branding, Image Making
For The Style Theory's 'Best of 2021' campaign, we developed a comprehensive campaign strategy that centred on visual branding and image making to highlight the top outfits of the year. Our approach combined vibrant and engaging visuals with scenarios that balanced the excitement of celebration and the calm of self-care, perfectly aligning with the brand's fashion-forward audience. From dynamic party scenes featuring roller skates and wine to peaceful moments of painting and plant care, the visuals were crafted to capture the essence of letting loose and enjoying life in every form, ensuring a memorable and impactful campaign.
Partying Like No Other
As the name suggests, the art direction focused on partying, letting loose, and going all out. We wanted to take it a step further by adding an element of wildly fun energy. That’s why we introduced rollerblades, wine, and dancing to the visuals, capturing the true essence of freedom and enjoyment in an unforgettable, dynamic way.
Self-Care day
Gardening & Painting
Plants, painting, and all the Ps to start your self-care journey. We created themes around these two hobbies for their simplicity and aesthetic nature. Its highlights and empowers the idea of self-care by taking time off for oneself and enjoying the chillness of the hobby.
Chill Out
Lazing around, reflecting, and snacking – the perfect way to unwind. The creative direction focused on conveying a sense of calmness, while still maintaining a sense of fun in each visual, creating an inviting atmosphere for relaxation in one’s own space.
The Campaign Visuals
The campaign visuals were strategically implemented across Style Theory's digital platforms, including social media and the website, ensuring cohesive brand presence and engagement across all touchpoints.
