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Content Branding, Digital/ Social

Runaway Elle

Mahuika Gown
(Tāonga Collection PFW aw20)

She holds the hidden flame that captures all the fall within. Her depth is endless, but burn if you must, and rise from the dust— for butterflies don’t stay where they cannot feel free. She wore her scars as her best attire; a stunning dress made out of hellfire. A collection from Paris Fashion Week AW20.


Tāonga is a collection celebrating the Māori concept of "tāonga tuku iho"; the passing down of treasures through generations to come. Inspired by the rightful return of missing Motunui carvings to New Zealand, the collection flaunts the impressive honing of paneling work that flatters the female form.

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