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HYD NOT WYD
Client: JUSTDANDY
Brand Visuals, Image Making
For Justdandy, the brand visuals and image making embraced a quirky and wacky aesthetic, aligning with the brand’s mission to create a safe space for individuals to face their emotions. The characters were designed to be relatable, reminding people that it’s okay to not have everything figured out. The concept celebrates vulnerability, with the message that even in difficult times, simply waking up is a victory. The visual elements reflect this playful yet meaningful tone, featuring symbols like “feet hugs” and “dandyrolls” to bring warmth and connection.
justdandy was created with the idea of creating a safe space for people to feel their emotions and face them in their own personal, private time and space where they can be most true to themselves. More often than not, we lie to ourselves and move on from issues especially when we feel uncomfortable by convincing ourselves that we are okay and we don’t realize that, that shit piles up. justdandy characters are created in the hope you can relate to and realize that it is okay to not have it all figured out at once. But you know, even in your dandy state, that waking up – just waking up – is a win every day.
<3 from the creator of dandy
Ft. Feet hugs & dandyrolls
HYD NOT WYD
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