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just dandy
Brand visuals, image making, Web, Social media
Project Overview: For justdandy, we crafted a visual branding campaign that balanced the brand's quirky and fun aesthetic with its mission of creating a safe space for self-reflection. The visuals playfully capture everyday moments in familiar, cozy settings, emphasizing the importance of being true to oneself while navigating the ups and downs of life. Through a blend of warm tones and light-hearted scenes, we highlighted the joy in the small victories, like simply waking up and facing the day.
justdandy was created with the idea of creating a safe space for people to feel their emotions and face them in their own personal, private time and space where they can be most true to themselves. More often than not, we lie to ourselves and move on from issues especially when we feel uncomfortable by convincing ourselves that we are okay and we don’t realize that, that shit piles up. justdandy characters are created in the hope you can relate to and realize that it is okay to not have it all figured out at once. But you know, even in your dandy state, that waking up – just waking up – is a win every day.
<3 from the creator of dandy
Ft. Feet hugs & dandyrolls
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