Image Making, Social Media 

Bebe & Keong was a campaign that brought a uniquely Singaporean twist to the iconic Barbie and Ken. In collaboration with Fly Entertainment, we led the visual branding and marketing for this National Day tribute, starring Patricia Mok and Irene Ang as Singapore’s very own Barbie and Ken. Drawing inspiration from the recent live-action adaptation of the Barbie franchise, this campaign reimagined the iconic dolls in the heart of Singaporean culture, with a photoshoot that placed them in everyday local settings like a kopitiam. The result was a joyful celebration that resonated with the community as Singapore marked its 58th birthday.